Oct 31, 2014

Latest project

Here are some teaser doodles...






May 24, 2013

Apr 22, 2013

iAchieve Promo Video

Last week, based on the boards below, we started filming the iAchieve promotional video. I just finished our rough cut to get everything under the 3 minute mark. Can't wait to see the final outcome~!






Mar 28, 2013

Thinking Cinematically


Listening to Scott Higgin's lecture on Hollywood Storytelling, he emphasizes that film storytelling is created out of space and time: if you want the audience to get involved in the story, you have to let the viewer fill some parts of story for themselves. The delicate balance, of course, is to straddle between too much and too little "telling" (too much = boring, too litte = confusion).

As technology advances at the quick pace it often does, the holy grail is how technology fits in to both games and features: as the fight continues for more screen space, how can we use technology to tell stories that effectively move audiences emotionally forward, rather than distract, or take away from that experience?

Country Mouse

Adapted the fable 'Country Mouse, Town Mouse' into a story about two sisters.

The first iteration of the sister story:




The second iteration: 

































































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Ⓒ Josephine Tsay 2013


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